About us
The Line Up was created for a simple reason…
Football fans maybe some of the easiest people to buy for, yet most football gifts are the same; Mugs, Socks, Key-rings and other novelty items that end up forgotten in a drawer.
We thought supporters deserved something better! The LineUp combines two great passions: football and craft beer.
We specialise in unique beer based football gifts and on-going “match day” craft beer subscriptions designed for supporters across the UK football pyramid. Whether you’re a season ticket holder, an away day veteran or someone who never misses a game on the television, we’ve created products that make every matchday even better.
The “Champion Gift Set” is our signature football gift box, bringing together three premium craft beers carefully selected for supporters who appreciate great beer as much as they love their club.
“Matchday Subscription”service delivers carefully selected craft beers directly to your door in time for kick-off. Available in packs of 3, 6 or 9 beers, it’s the perfect gift for football fans or a well-earned treat for yourself.
Looking to explore beyond matchday? Our “Training Ground” membership provides access to an even wider range of premium craft beers from our brewery partner Silhill Brewery; giving supporters the chance to discover exceptional independent beers throughout the season.
We’re proud to work with independent British breweries and passionate football communities, bringing together quality craft beer and the game we all love.
From the Premier League to the National League and beyond, The LineUp exists for football supporters who believe every match deserves a proper beer.
Whether you’re searching for football gift ideas, a football subscription box, a craft beer gift or the perfect present for a football fan, you’re in the right place.
Welcome to The LineUp….
Great beers. One club. Endless football conversation.
LAGER
4.5% Lager
Brewed in the traditional Bavarian way with just three ingredients… but it’s how we do it that creates that crisp and refreshing smack. Using Pilsner malts, Bavarian lager yeast and our masterstroke blend of hops to deliver more flavour with a drier citrus twist finish. Matured to perfection for 28 days. Natural and unpasteurized, it’s the perfect partner for the spicy and feisty!
IPA
4.0% Zesty IPA
Crafted using the skills that only the best hop and grain engineers in the world know how to mix and match- delivering a beer that sends your taste buds a proper wakey-wakey rise & Shine message.
Catch the citrus and floral aromas, the crisp and light long zesty smack of exquisiteness charged in every bottle- beautifully balanced...
now pop me in the fridge a while.
Prepare to be WOWED
STOUT
4.5% Hopped Porter
Darker than the mothership it lives in. Settle down in your comfy wing back chair and savour a classic hopped indulgence. We really do separate the wheat from the chaff with this warming, rich Porter, lovingly composed using de-husked grain. Not at all bitter, shamelessly moreish. Enjoy.
A Champion Gift Set.
The perfect package for your number one fan. This three-bottle premium gift set brings together team-specific craft ales, dedicated to the one you love and the club they follow without compromise—crafted for fans who expect more.
Matchday Subscription.
Secure your number one fan’s spot at the table. Each delivery brings 3, 6, or 9 premium craft ales—exclusive, member-only brews crafted for the clubs they love. Early access to new releases and limited-edition batches ensures every matchday is fuelled with something truly rare.